6 Ways to Optimise Your LinkedIn

Your LinkedIn profile is effectively your online CV. It is a great channel for personal branding and can help you build a powerful presence on the most popular professional social network with over 300 million professionals. 


Your picture matters


Your LinkedIn profile is more important than you think. Unlike other social media platforms like Facebook, Twitter and Instagram where your photo has an intention to acquire as many likes as possible. LinkedIn needs to be simple, professional, appropriate and current.


Keep it current & up to date


Now this is your time to shine. Employers tend to look at the past two years of work experience and what you have been doing since. When adding previous and current jobs, make sure you add only what is relevant. Remember, if it’s up to date, your profile will be easier to find when employers are looking to hire.


Add links


LinkedIn is a fantastic self-publicising and publishing platform. If you are a blogger or a freelancer, LinkedIn allows you to add links and examples of your work. Having examples of your work Is fundamental when applying for any role and will open a door of opportunity if you are found through a simple Google search.


Follow your dream companies


Nothing screams passion more than following your dream companies. LinkedIn is a hub for professional stalking and it is there to be taken advantage of. LinkedIn offers information on companies of your choice; as to how many employees they have, what niche they specialise in and how many connections they have.


Handpick the right skills


What is so brilliant about LinkedIn is that a previous employer, friend or acquaintance whom you have worked with can endorse your skills and leave a public reference. Endorsing skills and adding the correct skillset, your reader can be reassured that your profile is trustworthy and accurate.


Time to connect


A good starting point when setting up your LinkedIn profile is to connect with family, friends and colleagues past and present. It is an unwritten rule that the minimum number of contacts needed for a truly successful profile is 50. However, if you don’t have 50 then don’t panic as it just means the more you edit and publish the more likely your profile will show up in sidebars.


Once you have ticked off these very simple and easy areas to develop your LinkedIn profile, you will hopefully find that the job offers will start flooding in. 

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