The Challenges Facing Employers Attracting Talent in Today’s Connected Society

Employers are facing more challenges than ever before attracting talent in today’s connected society.

With so many ways candidates can now interact with your business, never before has it been so important to understand how they discover your company and how you can show them you’re the best place for their talents.

So we caught up with the team at ADLIB, recruitment consultants based in Bristol, to chat about the challenges facing businesses today in attracting talent and how they can use social media to their advantage.

Here’s our chat with ADLIB.

Spectrum: What’s your ‘Why’? What inspires ADLIB to do what you do?

ADLIB: For 15 years we’ve worked hard to become trusted partners to all manner of businesses and agencies within the digital, marketing, creative, technology, eCommerce and UX space. When we say partners, we’re talking business partners. This is what keeps us going and inspires us. We want to see our partners succeed and grow.

We know that businesses live and die by the strength of their people, a responsibility we take seriously. So we want to get to the heart of your business, understand its vision, ambition and what makes it tick. In turn, we’ll have the ability to match the talent that will drive businesses’ success and help realise ambitions.

We operate within vertical markets, markets we hold a genuine interest in. All our consultants build real industry knowledge, networks and understanding.

We’re immensely proud to be accepted into the digital, marketing, creative, technology, eCommerce and UX industries, way beyond the role of a “recruitment business” and regularly called on by industry experts and bodies to impart our knowledge, from market guidance and career advice through to supporting the educational curriculum of future generations and bridging the skills gaps.

Spectrum: How has ADLIB told your story through social media?

ADLIB: On social media and through our Blog, we share real insights of our partners, friends, colleagues and the incredible talent in our area. We showcase and champion their knowledge and journeys to inspire others and to equip up and coming businesses and talent with what they need to take the next step and grow.

You see, our story is based on the growth of our partners and individuals – we’ve grown with them – which is our story so far as well as our present and our future.

We also share what’s going on at ADLIB and what ADLIB life is all about. Although, just looking at our Instagram feed, one could think that all we do is go to inspiring events, eat cake, drink coffee, play ping pong and FIFA and cuddle dogs…

ADLIB Attracting Talent in Today’s Connected Society 1

Spectrum: What are the biggest challenges facing businesses attracting candidates today?

ADLIB: Our specialist sectors are digital, marketing, creative, technology, eCommerce and UX.

Each sector faces very different and challenges.

Some are experiencing skill shortages, technology and skill demands are ever progressing and there’s a changing shift in the volume of people opting for life as a contractor. What they all have in common is the pace the digital world around us is evolving.

It’s not just about attracting candidates, employers have to think further, they need to engage and retain.

The future of work report gives some indications on what is expected from future employees, what direction they are most likely have to evolve their skill sets into. Employees will have to find that scarce talent, track down those that will be able to compete on a global scale, those that can jump between specialist knowledge boundaries as technologies and disciplines converge due to innovations at the borders of sectors and those that constantly evolve with the world around them, building a premium and highly employable skill set including resilience, adaptability, resourcefulness, enterprise, problem solving and project management.

That’s a challenge. To be able to find and keep that talent, employers will have to take the lead to develop the skills required internally to enable business success.

They need to create environments that will attract and retain the top talent within a highly competitive employment market.

Develop working environments to manage global talent (working virtually) through always adapting, fluid and evolving global networks.

These are just the challenges on a “skills” level. Finding the right cultural fit, balancing this with getting diversity right is then the next challenge to tackle.

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Spectrum: Should businesses put more effort into attracting people to work for them on social media?

ADLIB: Social Media can be a fantastic platform to share what it’s really like to work within a company. In an honest and raw way you can show what it’s like to be part of a business as an employee.

Social Media can of course also be channel of your recruitment campaign. Think IKEA Career Instruction Ad or mathematical or dev puzzles only those with the right skill set could solve – a phone number that can be revealed or a web URL that can be identified through skill only. Lots of creative ways out there to attract the right talent, using Social Media to spread the word about it.

Depending on what kind of talent you are looking for, Social Media can really help with that. You can of course also use it to get the word out about what and who you are looking for. Yes, it can be that simple depending on your network of followers.

Thank you for sharing ADLIB!

ADLIB are recruitment partners to all manner of businesses and agencies within the digital, marketing, creative, technology, eCommerce and UX space.

ADLIB are regularly called on by industry experts and bodies to impart our knowledge, from market guidance and career advice through to supporting the educational curriculum of future generations and bridging the skills gaps.

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