4 Ways to Put “Pokémon Go” to Work for Your Small Business

In the past few days it has been impossible to do a quick social media check without seeing some mention of Pokémon Go. So what is all of the fuss about and how can your businesses benefit?

Pokémon first came on the scene on February 27th 1996 in the form of a Gameboy game (back when blowing on cartridges was a thing). 20 years later and we have the newest iteration in the form of Pokémon Go – an augmented reality app that allows players to go ‘Pokémon hunting’ in real life.

Having started life as a Google April fools joke two years ago, the game uses GPS data to track your location, in order to find the Pokémon you need to walk around your local area. The Pokémon then appear via your camera as if they are really there in front of you. Cool!

So how can your small business benefit from this trend?

One item that can be placed on PokéStops is called a “lure module.” Once activated, lure modules will attract wild Pokémon (and, more important, players) to that location. Consider buying a package of lure modules and advertising a night as “‘Pokémon Go’ Lure Party!” If your business is on or near a PokéStop, hosting a lure party could be a great way to bring players to your establishment. Each lure is active for 30 minutes, so you can use them in succession to create a lure party that lasts as long as you’d like. Coupling a lure party with some special deals could be a great way to bring in some extra money.

Maybe your business is closer to a Pokémon Gym than a PokéStop. In that event, there’s another way you can incentivise players to come patronise your business. Advertise that you’ll be hosting a tournament in advance, perhaps even offering discounts to gym battle winners. Then, on game day, players who successfully become gym leaders will be entitled to that discount.

Not only is it a great way to harness those intense “Pokémon Go” rivalries for your business, but to hold gyms teams need multiple members to defend it. So, while you’re giving discounts to the gym leaders, their teammates will be there alongside them as well, most likely as full-paying customers.

Hosting a communitywide “Pokémon Go” hunt that starts and ends at your business’s doorstep is a strategy that’s not contingent on the proximity of gyms of PokéStops. All you have to do is advertise the date and time of your family-friendly Poké-hunt, wait for players to gather, and then depart together. Your staff might even join the hunters in branded shirts to make sure your business is visible through the entire event. Of course, as it is with any good Poké-hunt, there’s an after-party. Invite the hunters back to your establishment for some trainer talk and to compare their hauls. This is an especially effective tactic for restaurants.

You can even use “Pokémon Go” to increase your visibility on social media. Offer customers a discount to take a screenshot of a Pokémon in your store or restaurant and then post it on social media with a tag to your business. While it might just be a few dollars off for them, it spreads your brand online. It also shows other nearby players how many rare and exotic Pokémon are crawling around your establishment, and it might encourage them to come visit and maybe spend a few dollars of their own.

Pokemon Go mobile device

Where Do We Come In?

So, Pokemon Go for your business is for you, what next?

Well, you need fast internet to be successful and that’s where we come in. Imagine attracting the same amount of people Central Park did last week? (it could happen). You need the capacity to keep a high number of Internet users happy all in one place, at one time.

Pokemon Business Broadband

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