How the Internet plays its game in the Rugby World Cup

There’s no doubt that large contests, like the Rugby World Cup, cause a surge on Internet demands. Of course there’s the spike of activity at match-time themselves, but have you ever thought about some of the other uses for the Internet during a globally supported tournament?

 Big Data for the big teams

Firstly, there’s the usage of the teams themselves. Analysts behind the scenes have been into ‘big data’ for quite a while. If you think about it, every pass, tackle or penalty from each player is recorded with the fullest of detail to analyse individual performance and overall team result. From our own dealing of the sports industry, much of this data will be directly uploaded back to their servers wherever they may be in the world.

 Google snubs whilst Bing embraces the RWC

Particularly for mobile users unable to watch the game live, your favourite search engine is usually the first port of call for in-game scores. Yet, of the two mainstays Bing is the only one displaying instant information when searching ‘RWC’, whilst Google has only feebly managed the usual graphic  Google Doodle for certain participating countries for the opening day.

As it ‘App’ens

All the leading online publishers can’t resist a Top Ten List, with Apps always being a big hit with readers. Of course, the official RWC App is number one on most lists but BLIPPAR was one that caught our eye, offering to immerse you in the sporting experience. Of course getting access to the Internet (in 3G,4G or WiFi form) to make the most of this app is going to be key.

Repeat and replay

On-demand sport is massively popular. Whether it’s catching up on game highlights or watching a full match post ‘live’ game, on-demand viewing is increasing exponentially. ITV is likely to generate almost 50% of Internet traffic in the following 2-3 days from a game. However, for the ‘best bits’ (punch-ups, sin bins, etc) YouTube is by far the most popular and entertaining channel as fans make their own edits.